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Jan 04 2010

More Moe Microsoft Mascots!

bing-jp-search-campaign

I can’t believe I didn’t know about this until now but I heard about this at seiyuu3 while trying to catch up on news. Basically Microsoft Japan has started up a campaign website to promote their Bing Search service. As people search on the campaign website a corresponding meter will fill up. If the goal is reached before the deadline Microsoft will release digital items for their 5 new companion mascots in the form of theme files for Windows. Exact details translated below:

Campaign Period
2009 12/18 ~ 2010 1/18 18:00

Campaign Procedure
1. From the Bing search field on the campaign site, search using any keyword.
2. The number of search queries will increase for everyone who searches from the campaign site and the search meter on the site will fill accordingly.
3. If the meter reaches 50% during the campaign period, a digital item(s) will be made available for downloaded on the end date. Furthermore if 100% is achieved a special version will also be available as a present!

About the Present
The present will be in the form of a Windows 7 Theme File containing wallpapers (.jpg) and sound files (.wav).

And here are the profiles for the 5 mascots:

Efficient Secretary Nanae

bing-search-nanae

Good work. Please rest up carefully.

Promptly taking care of business, even when there’s trouble she’s a capable secretary that supports without panicking.

  • Birthday: November 14 Scorpio
  • Blood Type: A
  • Favorite Place: Aoyama
  • Hobbies: Yoga, Internet Shopping

Seiyuu: Nakamura Eriko

  • Birthday: November 19
  • Hometown: Kanagawa Prefecture
  • Hobbies: Reading, Humming, Trying out foods at various restaurants
  • Previous Works: Amami Haruka (THE iDOLM@STER), Terishia (Paperman), Eruru (Luminous Arc 3: Eyes)

Cute Little Sister Nana

bing-search-nana

System Erro-r...What's that!?

A bright and energetic little sister. She doesn’t understand PCs that well but she’s a high school student who covers with enthusiasm.

  • Birthday: February 14 Aquarius
  • Blood Type: B
  • Favorite Place: Shibuya
  • Clubs: Tennis Club
  • Hobbies: Shopping, Games

Seiyuu: Matayoshi Ai

  • Birthday: April 2
  • Hometown: Osaka Metropolitan Area
  • Hobbies: Games, Internet
  • Previous Works: Nao (Dream Club), Bundou Seika (Saki), Azuma Rin (Yozakura Quartet)

Childhood Friend Nanako

bing-search-nanako

I've become a little sleepy. I'd be glad if you plugged in the battery.

A childhood friend who’s always with you. When it gets serious she’s a reliable junior college student of firm character.

  • Birthday: September 20 Virgo
  • Blood Type: O
  • Favorite Place: Kichijoji
  • Circle: Theater Circle
  • Hobbies: Reading, Theater-going

Seiyuu: Takita Juri

  • Birthday: April 18
  • Hometown: Tokyo Metropolitan Area
  • Hobbies: Music Appreciation, Cooking, Snowboarding
  • Previous Works: Noemi (Nodame Cantabile), Satsuki Yuu (Tokimeki Memorial 4), Otonashi Kotori (THE iDOLM@STER)

PC AI Nanami

bing-search-nanami

Good work. Master.

An AI with constant composure, nothing agitates her though occasionally you can see her gentle side.

  • Birthday: ?
  • Blood Type: None
  • Hobbies: None

Seiyuu: Imai Asami

  • Birthday: May 16
  • Hometown: Yamaguchi Prefecture
  • Hobbies: Taking Pictures, Writing Song Lyrics, Songs
  • Previous Works: Kisaragi Chihaya (The iDOLM@STER), Solva (NEEDLESS), Kakuka (Shin Koihime†Musou), Bloody Selica (Fight Ippatsu! Juuden-Chan!!)

Manly Close Friend Nanao

bing-search-nanao

O, oi, why'd ya change that? You weren't pleased with something?

A close, boyish friend. She’s blunt but at her core she’s a kind, manly new member of society.

  • Birthday: May 17 Taurus
  • Blood Type: O
  • Favorite Place: Harajuku
  • Hobbies: Cycling, Basketball

Seiyuu: Fujita Saki

  • Birthday: October 19
  • Hometown: Tokyo Metropolitan Area
  • Hobbies: Calligraphy
  • http://yaplog.jp/saki-ohana/
  • Previous Works: Yayoi Mina (Tokimeki Memorial Only Love), Nanami Ao (Yozakura Quartet), Hatsune Miku (Vocaloid 2)

The seiyuu list is pretty amazing containing hardcore otaku favorites from iM@S, Dream Club and Vocaloid. I’m not sure which mascot I want to use most as Nanae, Nana and Nanako all interest me more or less equally. On the one hand Nanae has the same voice as one of my favorite iDOLM@STERs which is kind of weird since I keep imagining a clumsy secretary despite her description. Then there’s Nanako who sounds more reliable and just seems to fit my image of a dependable assistant especially with Kotori’s voice. Lastly there’s Nana who just plain sounds cute.

This is yet another brilliant marketing campaign by Microsoft’s Japan division; Currently the meter is up to 75% so it’ll definitely be filled in time. Too bad we don’t get cool stuff like that over here in Microsoft’s home country. I can’t wait for the 18th so I can download all these new theme packs.

Permanent link to this article: http://honya-ch.com/2010/01/04/more-moe-microsoft-mascots/

1 comment

1 ping

  1. Citrus

    This is pretty cool. Between these new themes, the default Madobe Nanami theme, and the new Gundam 2010 theme I’m cooking up, I’ll have plenty of choices.

  1. DesuDesu's Weblog

    […] *why don’t we ever get cool promotions like this? […]

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